Campaign Workspace
Give each website a campaign that connects its performance reports, audit findings, and delivery activity.
- Website and market overview
- SEO and AI SEO scores
- Campaign-level reporting
SEO Reporting Software for Smarter SEO Monitoring
UpStrait brings keyword rank tracking, website audits, AI SEO analysis, backlink monitoring, Google Search Console, Google Analytics, and SEO reporting into one campaign workspace.
Built for SEO agencies, freelancers, website owners, and in-house SEO teams who need to connect performance information with the work behind it.
Start with Free. Campaign capacity and advanced reporting depend on your plan.EXPLORE THE TOOLKIT
Everything You Need in One SEO Dashboard
Explore the tools available across UpStrait plans. Open a feature below for more detail, and use the plan labels to distinguish included monitoring tools from advanced reporting options.
Team Access
Invite team users and assign campaigns while the main account retains oversight of the portfolio.
- Campaign assignment
- Assigned or self-created campaigns
- Plan-based team allowance
Keyword Rank Tracking
Follow Google positions for selected keywords and examine the pages appearing for those searches.
- Current positions and movement
- Top 3 / 10 / 20 / 100
- Location and device context
Website SEO Audits
Investigate website health through categorized checks and recommendations that help you plan the next task.
- SEO score and issue details
- Technical and on-page checks
- Setup and performance findings
AI SEO Audit
Review the website’s AI SEO readiness and the findings behind its assessment.
- AI SEO score
- AI-related audit factors
- Optimization recommendations
Google Analytics
Connect traffic and engagement reporting to the website campaign you are improving.
- Users, sessions, and acquisition
- Engagement and events
- Available revenue data
Google Search Console
Understand available search performance at query and landing-page level within your campaign.
- Clicks, impressions, and CTR
- Average search position
- Queries and landing pages
Backlink Monitoring
Review known links and referring domains as another part of the website’s SEO profile.
- Available referring-page details
- Anchor text and target URLs
- History from saved checks
Shareable SEO Dashboard
Let a client open a read-only campaign view through a private link without creating an account.
- Campaign-specific share link
- Selectable link expiry
- Revoke access when needed
PDF & XLS Reports
Use downloadable reports and Excel-compatible data when your client needs a file for review or analysis.
- PDF report downloads
- XLS data exports
- Client and stakeholder delivery
White-Label Reporting
Apply your agency identity to eligible client dashboards and reports for a consistent presentation.
- Agency branding
- White-label dashboards
- White-label report delivery
Campaign Activity
Keep a record of the SEO work behind the performance figures so reviews include delivery context.
- Completed work and status
- Dates and time spent
- Notes and activity history
A CLOSER LOOK
SEO Reporting Software That Brings Your Campaign Data Together
Bring rankings, website audits, AI SEO, Google reports, and backlinks into one SEO dashboard. Each campaign keeps a website’s performance and completed work together.
Spot a change in the overview, open the relevant report, and choose your next action. Client reviews start with the information you need already organized.
A CLOSER LOOK
Track Keyword Rankings and Search Visibility
Track Google positions, ranking URLs, and keyword movement by market and device. See which pages appear for your priority searches.
Use the keyword rank tracking tool to review Top 3, Top 10, Top 20, and Top 100 coverage. Saved history helps you follow progress over time.
A CLOSER LOOK
Find SEO Issues with Website Audits
Find website issues with an SEO audit tool that covers setup, on-page SEO, technical checks, and performance. Review your SEO score and the findings behind it.
Turn recommendations into tasks, record completed work, and run another audit after changes. Keep your next improvement focused on a specific finding.
A CLOSER LOOK
Measure AI SEO Readiness
Check your AI SEO Score and review the website factors behind it. The AI SEO audit tool highlights readiness issues and recommendations to investigate.
Use these findings alongside your website audit to plan improvements. Readiness scores do not measure brand mentions in ChatGPT, Claude, or Gemini.
CONNECT SEARCH AND TRAFFIC
Bring Search Console and Google Analytics into Your SEO Workflow
Search visibility and website visits answer different questions. Review both alongside your audits and recorded work to prepare an informed explanation of campaign performance.
Google Search Console Reporting
Connect Search Console to review clicks, impressions, CTR, and average position. Explore queries and landing pages to understand how visitors find your website.
Compare date ranges and use search data to guide page improvements. You’ll need access to the connected Google property.
- Clicks, impressions, CTR, and position
- Query and landing-page detail
- Current and previous-period comparisons
Google Analytics SEO Dashboard
View users, sessions, engagement, events, and available revenue data inside your campaign. Follow Google organic traffic alongside your SEO work.
Connect an authorized property to get started. Google Analytics remains the data source, with reports reflecting your tracking setup.
- Traffic, acquisition, and engagement
- Events and available revenue metrics
- Google organic sessions and users
A CLOSER LOOK
Monitor Backlinks Alongside Your SEO Campaigns
Review known backlinks, referring domains, anchor text, and target URLs. See where links point and examine the available referring-page details.
Saved checks build your backlink history, with a refresh available once every 24 hours. Review link changes alongside rankings and campaign activity.
A CLOSER LOOK
SEO Client Reporting Without Disconnected Spreadsheets
Prepare client updates with rankings, audits, Google reports, and backlinks in one campaign. Activity records add completed tasks, dates, time spent, and notes.
Choose a paid sharing, export, or white-label option below. Shared dashboards are read-only, require no client login, and support expiry and revocation.
Team users access assigned campaigns or those they created. The main account retains oversight of all campaigns.
Compare client reporting plans ↗CHOOSE YOUR WORKFLOW
SEO Reporting for Agencies, Freelancers and Website Owners
The right review depends on who manages the website and who needs the results. Explore how the campaign workspace fits your day-to-day SEO responsibilities.
SEO Reporting for Agencies
Coordinate client campaigns, keyword coverage, audits, and connected performance reports. Assign campaigns to the delivery team and select the sharing, export, or white-label options your client service requires. Multi-client capacity and branding depend on your plan.
SEO Dashboard for Agencies ↗SEO Tools for Freelancers
Keep each client project’s rankings, website checks, backlinks, and Google reports close to your work notes. Use that context to prepare a clear update between working sessions, and increase campaign capacity as your roster expands.
SEO Dashboard for Freelancers ↗SEO Dashboard for Website Owners
Follow the health and search performance of your own website. Start with important keywords, review SEO and AI SEO findings, and use organic traffic and backlink information to decide which improvement deserves attention next.
SEO Dashboard for Website Owners ↗ROOM TO GROW
Start with Free SEO Tools and Upgrade When You Need More
Begin with the capacity you need today. Choose additional campaign coverage or a paid reporting format when your website portfolio or client requirements expand.
Build your first campaign on Free
Free provides 1 campaign, 10 tracked keywords, and 1 team user. Use website audits, AI SEO Audit, keyword monitoring, backlinks, and connected Google reports to establish your review workflow.
This is a practical way to evaluate the tools on one website. It does not include shareable dashboard links, PDF/XLS downloads, or white-label delivery.
Expand capacity and reporting
- From Starter: shareable read-only dashboards.
- From Freelancer: PDF and XLS report downloads.
- From Agency: white-label dashboards and reports.
Campaign, keyword, and team allowances vary by plan. Match them to your portfolio and the client deliverables you need.
FROM SETUP TO REVIEW
How UpStrait SEO Reporting Works
Set up the website once, then return to the same campaign to review findings, monitor performance, and document delivery.
Create a campaign
After signing up and verifying your email, add the website domain and its target market. This establishes the project context for the reports and activity you will review.
Add keywords and run an audit
Choose the terms relevant to your work and check the website’s current SEO findings. Review the details before deciding which changes should be prioritized.
Connect Google properties
Connect Search Console and Analytics using an account with access to the relevant properties. These connections supply the search and traffic reports inside the campaign.
Monitor and report progress
Return to the reports, record completed work, and prepare your review. Use an eligible paid plan when the client needs a shareable dashboard, downloadable file, or branded delivery.
KEEP THE CONTEXT TOGETHER
Replace Disconnected SEO Data with One Campaign Workspace
Preparing a useful report means connecting observations, not just collecting numbers. UpStrait keeps the campaign context available as you move between included reports and the work you have recorded.
Without a central dashboard
- Ranking checks reviewed in isolation
- Audit findings separated from work notes
- Analytics and Search Console reviewed independently
- Backlinks checked without campaign context
- Client progress assembled from separate views
With UpStrait
- A campaign-level starting point for each website
- SEO and AI SEO findings alongside tracked rankings
- Connected search and traffic reporting
- Known backlink data attached to the campaign
- Activity records and plan-appropriate report delivery
Your connected data sources still matter. UpStrait provides a reporting workspace for their supported information, helping you review the evidence and explain the next action without rebuilding the project context each time.
QUESTIONS, ANSWERED
SEO Reporting Software FAQs
Understand the data, workflow, and plan options before you build your first campaign.
What is SEO reporting software?
SEO reporting software organizes search performance, website findings, and delivery information so you can review a campaign. UpStrait connects keyword tracking, audits, Google reports, backlinks, and activity around each website rather than leaving the report as a collection of unrelated figures.
What does the UpStrait SEO dashboard show?
The overview includes SEO and AI SEO scores, keyword totals, rank distribution, and known backlinks. Detailed reports add audit checks, tracked positions, connected Google performance, and activity. Available data depends on the checks you run and the properties you connect.
Can UpStrait track keyword rankings?
Yes. It follows selected Google keywords with positions, ranking URLs, location and device context, and available movement history. Free includes 10 tracked keywords; larger allowances support broader keyword coverage on paid plans.
Does UpStrait include a website SEO audit tool?
Yes. Review an SEO score, categorized checks, issue details, and recommendations. Free includes unlimited website audits, so you can check the current findings again after completing website changes.
What is an AI SEO audit?
It is a readiness assessment using the available AI-related website checks. UpStrait provides an AI SEO Score and recommendations to investigate. It does not report how often a brand appears in answers from ChatGPT, Claude, or Gemini.
Can I connect Google Search Console and Analytics?
Both integrations are included on Free. Connect an account with access to the correct properties to bring search performance, traffic, engagement, and other supported metrics into your campaign. Reports reflect the data available from those properties.
Does UpStrait monitor backlinks?
Yes. Review known backlinks, referring domains, and available link details. Saved checks create the history chart, and a campaign can refresh its backlink profile once every 24 hours. The interface shows when another refresh is available.
Can agencies use UpStrait for client SEO reporting?
Yes. Review campaign reports and activity internally, or use paid delivery features: shareable dashboards from Starter and PDF/XLS downloads from Freelancer. Team users see campaigns assigned to them or campaigns they created; the main account retains oversight.
Does UpStrait offer white-label SEO reporting?
Yes. White-label dashboards and reports are available from Agency. They support agency-branded client presentation and are excluded from Free. Check the pricing comparison for the branding and delivery options your engagement needs.
What is included in UpStrait’s Free plan?
Free includes 1 Campaign, 10 Tracked Keywords, and 1 Team User, unlimited website audits, AI SEO Audit, Analytics, Search Console, and backlink monitoring. Shareable dashboards, PDF/XLS downloads, and white-label features require eligible paid plans.
Bring Your SEO Reporting into One Clear Workspace
Monitor rankings, audits, AI SEO, backlinks, and search performance from one campaign dashboard. Start with your first website and build a reporting routine that fits your work.