Free SEO Dashboard for Agencies

The campaign overview helps your agency move from a portfolio question to a client-specific investigation. Review SEO and AI SEO scores, keyword totals, Top 3 through Top 100 ranking groups, and backlinks. Open the relevant campaign to examine the report behind the summary before deciding where the delivery team should spend time.

Use the Free plan to evaluate this workflow with one client website. When the agency needs to manage several clients, select a plan with suitable campaign and keyword allowances. Each website retains its own reporting context, which helps account managers avoid mixing one client’s target market, audit findings, or performance period with another’s.

Include AI SEO Audit when discussing a client website’s readiness. UpStrait presents an AI SEO Score and the available AI-related checks alongside traditional SEO information. Review the underlying recommendations before proposing work so the client understands what the audit has identified and which improvements the agency plans to investigate.

This supports a more precise AI SEO conversation during account reviews. Explain the assessment, document agreed actions, and return to the current results after changes. Keep audit readiness separate from brand visibility measurement: these checks do not establish that a client was cited in ChatGPT, Claude, or Gemini, and they do not guarantee inclusion in AI-generated answers.

UpStrait’s Free reporting interface gives your agency a place to review the pilot campaign’s included SEO data. Bring together audit findings, keyword performance, Google reports, and backlink information during internal preparation or an account review. Campaign activity can provide the delivery notes behind the numbers, including completed work, dates, time, and status.

Choose the reporting delivery format separately. The pricing page includes shareable dashboards from Starter, PDF and XLS downloads from Freelancer, and white-label dashboards and reports from Agency. Those capabilities are excluded from Free. A paid shareable dashboard is read-only and can be revoked; it does not give clients permission to edit campaigns or refresh their data.

Google Analytics reporting adds users, sessions, engagement, and acquisition information to the campaign. Review the available current and previous periods and use the Google Organic Traffic view for daily Google organic sessions and users. These reports give account managers traffic context alongside the search and website-health information already in the campaign.

Use the connected figures to support a discussion, rather than assuming every change resulted from the agency’s latest work. Property configuration and available data affect what the report can show. UpStrait brings Analytics information into the SEO reporting workflow while Google Analytics remains the source; the client still needs an appropriate property and an account authorized to access it.

As the portfolio expands, select a plan that supports the number of campaigns and tracked keywords your agency needs. Use the campaign overview to identify accounts worth a closer look, then move into each website’s audits, rankings, backlinks, Search Console, and Analytics. This supports a repeatable review process while leaving room for different client objectives.

Team access follows campaign assignment. A team user can access campaigns assigned to them or campaigns they created; the main account can monitor all campaigns. Team-user allowances vary by plan. Combine that access model with campaign activity so delivery notes stay attached to the right account. For client-facing delivery, compare sharing, export, and branding entitlements before promising a report format in your service package.