Bring Google Analytics traffic and engagement into your SEO campaign. Review visits alongside rankings and website work without rebuilding the reporting context.
Google integrations are included on Free. Access to the relevant Analytics property is required.
A CLOSER LOOK
Connect Google Analytics to Your Campaign
Use the existing Google connection flow and select a property your account can access. UpStrait displays the available data inside the website campaign.
The Google Organic Traffic view reports daily sessions and users for google / organic. Review it alongside the campaign’s SEO work, while remembering that recorded visits and keyword positions answer different questions.
Daily organic sessions
Daily organic users
Reporting dates for context
03 / GOOGLE ANALYTICS
Review Users, Acquisition and Engagement
Explore users, sessions, engaged sessions, engagement rate and acquisition reporting. Event counts and key events add context when the connected property records them.
Users and session metrics
Acquisition channel comparisons
Events and key events
04 / GOOGLE ANALYTICS
Read Revenue Data in Context
Total revenue is available from the Analytics integration when recorded by the property. Its usefulness depends on your tracking setup; the SEO dashboard does not create missing ecommerce data.
Available total revenue
Current and comparison periods
Property tracking remains the source
05 / GOOGLE ANALYTICS
Connect Traffic to Your SEO Review
Read Analytics alongside Search Console and campaign findings. A rise in visits is a reason to investigate channels, landing-page work and search visibility, not proof that one change caused the result.
Traffic beside campaign reports
Date-based comparisons
Work notes for review context
BUILT FOR YOUR WORK
Who Uses Google Analytics?
Marketing teams
Review acquisition and engagement within the SEO workflow.
Agencies
Bring authorized client Analytics data into the campaign.
Business owners
See recorded website visits beside search performance.
GET STARTED
How Google Analytics Works
01
Open a campaign
Choose the website you want to connect.
02
Connect Google
Authorize the account with property access.
03
Select the property
Link the relevant Analytics property.
04
Review dates and metrics
Explore traffic and compare reporting periods.
QUESTIONS, ANSWERED
Google Analytics FAQs
Find answers about google analytics before setting up your workflow.
Is this a replacement for Google Analytics?
No. It brings supported Analytics reporting into your SEO campaign. Google Analytics remains the underlying data source.
Which organic traffic does the dedicated view show?
It shows daily users and sessions filtered to google / organic for the selected period.
Can I review revenue?
The integration retrieves total revenue where the property records it. Availability depends on the Analytics setup and selected dates.
Why might a report have no data?
Check property access, the selected property, tracking setup and the available data for the period.
Can I compare reporting periods?
Yes. The reporting integration supports current and previous periods for the available Analytics metrics.