GOOGLE ANALYTICS

Google Analytics SEO Reporting

Bring Google Analytics traffic and engagement into your SEO campaign. Review visits alongside rankings and website work without rebuilding the reporting context.

Google integrations are included on Free. Access to the relevant Analytics property is required.
A CLOSER LOOK

Connect Google Analytics to Your Campaign

Use the existing Google connection flow and select a property your account can access. UpStrait displays the available data inside the website campaign.

Connect Website Analytics ↗
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Understand Google Organic Traffic

The Google Organic Traffic view reports daily sessions and users for google / organic. Review it alongside the campaign’s SEO work, while remembering that recorded visits and keyword positions answer different questions.

  • Daily organic sessions
  • Daily organic users
  • Reporting dates for context
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Review Users, Acquisition and Engagement

Explore users, sessions, engaged sessions, engagement rate and acquisition reporting. Event counts and key events add context when the connected property records them.

  • Users and session metrics
  • Acquisition channel comparisons
  • Events and key events
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Read Revenue Data in Context

Total revenue is available from the Analytics integration when recorded by the property. Its usefulness depends on your tracking setup; the SEO dashboard does not create missing ecommerce data.

  • Available total revenue
  • Current and comparison periods
  • Property tracking remains the source
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Connect Traffic to Your SEO Review

Read Analytics alongside Search Console and campaign findings. A rise in visits is a reason to investigate channels, landing-page work and search visibility, not proof that one change caused the result.

  • Traffic beside campaign reports
  • Date-based comparisons
  • Work notes for review context
BUILT FOR YOUR WORK

Who Uses Google Analytics?

Marketing teams

Review acquisition and engagement within the SEO workflow.

Agencies

Bring authorized client Analytics data into the campaign.

Business owners

See recorded website visits beside search performance.

GET STARTED

How Google Analytics Works

  1. Open a campaign

    Choose the website you want to connect.

  2. Connect Google

    Authorize the account with property access.

  3. Select the property

    Link the relevant Analytics property.

  4. Review dates and metrics

    Explore traffic and compare reporting periods.

QUESTIONS, ANSWERED

Google Analytics FAQs

Find answers about google analytics before setting up your workflow.

Is this a replacement for Google Analytics?

No. It brings supported Analytics reporting into your SEO campaign. Google Analytics remains the underlying data source.

Which organic traffic does the dedicated view show?

It shows daily users and sessions filtered to google / organic for the selected period.

Can I review revenue?

The integration retrieves total revenue where the property records it. Availability depends on the Analytics setup and selected dates.

Why might a report have no data?

Check property access, the selected property, tracking setup and the available data for the period.

Can I compare reporting periods?

Yes. The reporting integration supports current and previous periods for the available Analytics metrics.

CONTINUE YOUR WORKFLOW
YOUR NEXT STEP

Connect Website Analytics

Connect website analytics and give your next SEO review a clearer view of recorded traffic.

Connect Website Analytics ↗View Plans