Competitor Keywords
Explore organic terms and the pages ranking for them.
Competitor SEO Analysis Tool
Analyze competitors’ organic keywords, rankings and backlinks. Discover keyword gaps and SEO opportunities worth investigating for your website.
Open or create a campaign, then choose Competitors Analysis. Available from Freelancer.Organic keywords
Ranking distribution
Backlink comparison
PDF & Excel exports
Analyze Your Competitors’ SEO Performance
Search competitors are the websites appearing for the terms your audience uses. Compare organic keywords, ranking distribution and backlinks in the same campaign market to understand where they have visibility—and where your coverage overlaps.
UpStrait’s SEO competitor analysis software connects these comparisons in one view. Use domain-level organic keyword totals and estimated monthly organic visits as context, then inspect individual keywords and pages before deciding your next action.
Explore the connected SEO dashboard ↗A CLOSER LOOK
Discover Your Competitors’ Organic Keywords
See which organic keywords competing websites rank for in your campaign’s search market. Compare competitor positions and ranking URLs, then explore terms shared with your website.
Use search volume and available SEO difficulty to prioritize competitor keyword research. Keyword Overlap also shows CPC and advertising competition; those advertising metrics are distinct from organic difficulty.
A CLOSER LOOK
Compare Competitor Ranking Distribution
Competitor ranking analysis shows how broadly each domain appears across organic search results. Compare the same groups for your website and each competitor before investigating individual terms.
The groups are cumulative: Top 10 includes Top 3, and Top 100 includes the narrower groups. These organic dataset positions can differ from live keyword tracking.
A CLOSER LOOK
Find Keyword Opportunities and Gaps
Competitor keyword gap analysis highlights terms where a competitor appears and your website is absent from the provider’s organic ranking dataset. Keyword overlap shows where both websites already compete.
Investigate the ranking page, search intent and relevance to your business before choosing a topic. Use this evidence to guide competitor content analysis and identify pages worth improving—not to assume every gap needs a new page.
A CLOSER LOOK
Compare Competitor Backlinks
Compare backlinks, referring domains and referring pages across your website and competitors. A competitor backlink checker helps you understand link patterns alongside keyword visibility.
Inspect returned referring and target pages, anchor text, dofollow or nofollow status, and first- and last-seen dates. Link details include subdomains and all countries, with up to 100 returned referring links per competitor.
A CLOSER LOOK
Export Competitor SEO Data
Download a PDF summary for a client or stakeholder review, or export an Excel workbook to examine competitor data offline.
Keep keyword, ranking and backlink findings ready for discussion. Use the report’s market and update context when explaining what the comparison shows.
FROM CAMPAIGN TO COMPARISON
How Competitor SEO Analysis Works
Open your campaign
Create or select your website campaign and its search market.
Choose a competitor
Open Competitors Analysis. Enter a domain or choose a suggestion, then select Compare Competitors.
Review the comparison
Explore organic keywords, shared rankings, ranking distribution and backlinks.
Plan and export
Investigate opportunities and download your findings as PDF or Excel.
RESEARCH WITH A PURPOSE
What You Can Learn From Competitor SEO Analysis
Keyword Overlap
Compare positions for terms shared by both websites.
Keyword Opportunities
Find gaps worth checking against your audience and goals.
Ranking Distribution
Compare cumulative Top 3, 10, 20 and 100 coverage.
Backlink Comparison
Investigate available links and referring domains.
SEO Reports
Export PDF summaries and Excel workbooks.
BUILT FOR YOUR WORK
Who Is Competitor SEO Analysis For?
SEO professionals
Investigate ranking differences and prioritize further research.
Digital marketing agencies
Compare competing websites within each client campaign.
Website owners
Understand search visibility in your market.
Freelancers
Support recommendations with keyword and backlink findings.
Marketing teams
Use shared evidence when planning content priorities.
Businesses researching competitors
Explore relevant searches and competing pages.
CLIENT CAMPAIGNS
Competitor SEO Analysis for Agencies
Research competing websites for each client, investigate keyword opportunities and export findings for your next review. Keep competitor comparisons close to the campaign you are managing.
Freelancer
Analyze 1 competitor per campaign, with PDF and Excel exports.
Agency and above
Analyze up to 3 competitors per campaign. Agency, Agency Plus and Enterprise also include white-label dashboards and reports.
Competitors Analysis is not included on Free or Starter.
Compare competitor analysis plans ↗Why Analyze Competitors’ SEO?
Competitive SEO analysis helps you understand the search landscape, question gaps in your content and research backlink patterns. Treat competitor visibility as evidence to investigate, then shape a strategy around your own audience.
Follow up by tracking your keyword rankings, running a website SEO audit and monitoring your backlinks. Use Google Search Console reports to review your own performance.
QUESTIONS, ANSWERED
Frequently Asked Questions
Understand the comparisons, exports and plan limits before you begin.
What is competitor SEO analysis?
It is a comparison of competing websites’ organic keywords, rankings and link profiles. It helps you understand search visibility and identify questions to investigate for your own SEO strategy.
How do I analyze a competitor’s SEO in UpStrait?
Open a campaign, choose Competitors Analysis, add a competitor domain or select a suggestion, and choose Compare Competitors. Review the results in the campaign’s search market. An eligible paid plan is required.
What can I learn from competitor keyword analysis?
You can review competitor organic keywords, positions, ranking URLs and search volume, plus SEO difficulty where available. Keyword Overlap compares positions for terms both websites rank for.
How does competitor analysis help find keyword opportunities?
The comparison highlights keywords where the competitor ranks but your website is absent from the provider’s dataset. Investigate the term’s intent and ranking page before treating it as a content opportunity. Results are sampled.
Can I compare competitor backlinks?
Yes. Compare available backlink, referring-domain and referring-page totals. Inspect returned link URLs, anchor text, link type and recorded dates; up to 100 referring links are shown per competitor.
Can I export competitor SEO analysis reports?
Yes. Use Export PDF for a report summary or Export Excel for a workbook you can analyze offline and share with clients or stakeholders.
How many competitors can I analyze?
Freelancer includes one competitor per campaign. Agency, Agency Plus and Enterprise include up to three. Competitors Analysis is not included on Free or Starter.
How is competitor analysis different from keyword research?
Competitor analysis starts with competing websites and their visibility. Keyword research explores relevant searches more broadly. Competitor keyword research supplies ideas to assess alongside your audience, search intent and business goals.
Start Analyzing Your Competitors
Compare competitor keywords, rankings and backlinks and uncover SEO opportunities worth investigating.